Prospecting and Lead-Gen

Glenn Felson

Real Estate has been slow to adopt MarTech… and that leaves opportunity for professionals to capitalize on. When I first started in the real estate industry, there were a handful of ways to grow your business and generate leads. Direct mail, cold calling and door knocking were common practice, and in-person networking was the gold standard. As companies like Trulia and Zillow gained popularity, many agents augmented their prospecting by purchasing leads…